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14. Artist Images Inspiration

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   My inspiration for my artists original photos is predominantly beachy and edited almost as if they look  like the pictures have been printed and on folded card to make them appear to have more character. Some artist shots will be shot on the beach as my music video will contain specific shots on the beach which is significant to the journey they are taking in their relationship.

13. Logo/brand Icon

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12. Mood Board

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MOOD BOARD WHY HAVE I USED THESE IMAGES? I have used this selection of images and compiled them into a mood board to convey the visual energy I am reaching for. In this mood board, I have focused a lot on settings and costumes. The different locations seen are places I would like to use for inspiration in my video and the costumes coincide with how I view my artist's audience's sense of fashion. In some of these images, there are quotes or text: "healing happens in layers", "how to disappear" and "I shift my pillow closer to the full moon" are examples. The main reason surrounding my choice for including these lyrical words is simply because they are poetic and have a similar ring to some of Mitski's lyrics, therefore are very fitting as an inspiration to my video.   HOW DOES IT CONFORM TO EXPECTATIONS OF ANTHEM? This mood board conforms to the expectations of the anthem genre as it has a sense of community, as I feel that this is appealing to ...

11. Statement of Intent Draft

 STATEMENT OF INTENT DRAFT How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) ✯   Write about the concept for your video. The concept for my video is based on the ideas of sexuality and relationships and how easy it is for people to miscommunicate and worry about themselves. This video will be about someone falling in love with another person, and they will reciprocate that love until the parentheses occur and they are left alone. There will be a parallel narrative throughout my video, almost in a circular structure where it begins with a person alone, leading to the romance and vulnerability, to the climax of the introduction of a third party person who interrupts this intimacy, and back to being alone, right where they started.     ✯   Write about how this concept will fit into the genre. This concept will fit into the genre of an anthem...

10. Key Elements of Video Checklist

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9. Perfect Audience Member

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Perfect Audience Member My music video will be targeting an aspirational audience between the ages of 16 and 25.    The perfect audience member for my music video is an audience who listen to alternative, indie rock, anthemic music. This audience member would be in the category of the 'trendies' according to https://www.uktribes.com. These are the type of people who are into fashion and who are inspiring.  These people love baked goods and would not mind spending a whole entire day in comfy clothes listening to music with a good cup of tea and making heart-shaped biscuits.     

8. Copyright Permission Email

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